SEO Optimization of a Facebook Page: Tips and Tricks
It is very important for the contemporary businessmen to promote their products and services on the Internet. This allows to significantly increase the number of potential customers, create a convenient feedback channel with customers, advertise products in multimedia and text formats. In this article we have gathered Facebook SEO tips.
• SEO for Facebook page optimization
• Paying attention to the page title
• Regular posts of thematic content
• Choosing the right format for reporting
• Optimization of videos and pictures
• Increasing page popularity
Useful article: "How to Make Facebook Page More Popular"
SEO for Facebook page optimization
One of the ideas for promoting a business on the Internet is using the Facebook platform, which is used daily by hundreds of millions of people all over the world. The best option is to create your company page in this social network. Regular interesting and useful posts will attract attention of many people, some of whom will subsequently use the services of the company.
A business page on Facebook will allow to build a positive reputation for the company and gain new customers. Social media marketing (SMM) technologies are great for promoting a page. They help to increase the number of followers and create a constant target audience.
But the interaction of the Facebook page with major search engines is still poorly understood. But there are general Facebook SEO principles that should be followed to increase interest in the page from the search engines. The main ones are listed below. Using them, you can get additional customers who will come from the search engines queries.
Paying attention to the page title
When choosing a title for a business page, be very careful. In fact, the search engines present similar names in the form of headings of the first level (H1). As you know, this is one of the key ranking factors. Therefore, the name should consist of the brand name or relevant keywords. It is by name that Internet users will continue finding the page in search results.
It is also recommended to create a short URL that will include keywords. It will simplify the perception of the addresses by people and will be useful for promotion in the search engines. You can set such an URL if the page has more than 25 followers.
Another key ranking factor is the mass link of the promoted project. This factor is also relevant for the communities on social networks. The more links to the page and community posts, the more chances to take high positions in the search results. Not only links published at the third-party resources are taken into account, but also links to the community within the social network itself. Moreover, not only the number of backlinks is important, but also the authority of resources they lead from, in the “eyes” of the search engines.
Regular posts of thematic content
It is recommended to regularly publish topics of interest to users on the page. This will not only increase the interest of the user audience in the page, but also affect the promotion positively.
Search engines are positive about the projects where information is often updated. All published posts are indexed by the search engines. Therefore, it is important to create optimized content. Well-chosen keywords will positively affect the promotion process.
Useful article: "How to Create an Event on Facebook"
In addition to the messages, search engines also index the tabs placed on the page. Moreover, their value is more important compared to the regular posts. Therefore, it is very important to use optimized headings and subheadings in the tabs, as well as highlighting important information with keywords in bold.
You should also pay attention to the page settings. There are functions for managing the rights to view content. The administrator can prohibit or allow viewing messages to those users who are not followers of the page. If you forbid viewing to such visitors, then search robots will not be able to access this information as well. Consequently, full page indexing will not be performed.
Choosing the right format for reporting
When posting messages in thematic communities, many administrators use images containing text. But for promotion, such kind of submitting information will be ineffective, since the search engine ranking algorithms do not take into account what is there in the pictures.
Therefore, even if you publish messages in the form of pictures, it is desirable to duplicate the information in the text form. Thanks to this, the message will be successfully indexed by the search engines.
But when creating content, you should not optimize it much at the expense of quality. You should always remember that the page is created to interact with users. Therefore, information should be presented in such a way that it is convenient for perception of the visitors.
Optimization of videos and pictures
An Internet page contains not only textual information, but also thematic images and videos. These should also be optimized to improve promotion.
To optimize images, include keywords in the file name. As for the video SEO optimization, it is recommended to come up with an interesting title containing key expressions.
Increasing page popularity
For the quality page promotion, it is important to form an interested audience. High user activity, a large number of likes, comments, reposts confirm that this page is of high quality and interesting for the visitors. And this will have a positive impact on the process of promotion and page position in the search results. If you need to gain Facebook followers or buy Facebook likes, use the All-SMM service, you will easily increase both without risking your page.